marlboro advert
Date Submitted: 11/09/2002 05:48:45
Category: / Law & Government / Government & Politics
Length: 8 pages (2329 words)
Category: / Law & Government / Government & Politics
Length: 8 pages (2329 words)
title: the marlboro ad
type: Essay
A Western landscape, a rugged cowboy and the color red have come to embody years of
advertising tag lines for Philip Morris' Marlboro cigarettes. These three elements, combined or
separate, are recognizable as the American call to Marlboro Country even without the brand name, sales pitch or slogan. We, as consumers, all know where the flavor is and what can be found in Marlboro Country. Marlboro advertisements today reap …
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…From the Klondike to Key West.... Every man is a 'Marlboro Man' once he discovers that Marlboro is for real smoking." [Image 3]. The box is a carrying card available to everyone. It is visable proof of participation in or appreciation for a certain idealized way of life that not many actually get to experience. Consumers carrying the box were now investing themselves and
their reputation in the positive image of the Marlboro Man.
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