how the media dictates behaviour in society
Topic 1
The media dictate behaviour that should be valued by society. They do this by establishing, through omission or inclusion, those aspects of experience considered important, and those considered unimportant.
Discuss this statement. You may choose to either defend the statement, oppose the statement or address it from both points of view. You should consider terms such as 'ideology' as well as the editing strategies that are often adopted by the media.
IntroductionBecause this essay …
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…valued in society, but like many social institutions, they actively contribute to our understandings about the world.
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**Bibliography**
Cunningham, S. and Turner, G. (eds.) (1997) The media in Australia: industries, texts and audiences, 2nd edition, St Leonards, NSW: Allen and Unwin.
Kress, G. (ed) (1988) Chapter 1, 'Communication and culture' in Communication and culture. Kensington, NSW: University of NSW Press.
Schrank, T. (1978) 'Bias detection' in Newskit - a consumer's guide to news media, USA: Learning Seed Company.
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