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Relationship Banking 1 Assignment Project Erica Van Dyk For: Mike Planche BMFS 101 December 6,1999 Great X-pectations Generation-X is seen by the financial world as a trough between the Baby Boomer and Echo generations. They are defined in many distinct ways; some classify a generation X-er as anyone born after 1960, between 1960 and 1966, and between 1968 and 1982, and account for 26% of the Canadian population, or 7.6 million potential clients. Whatever the case may be, this generation is the biggest and most …

…would be the AMEX blue card, designed for people 25-34, which was associated with product attributes and a marketing campaign tailored for the generation. Some banks are now more supporting of young entrepreneurs, and are making it easier for them to get loans. The last stage in decoding the Nexus generation is for banks to hire a group of people whose main task is to provide strategic advice to financial institutions on dealing with Gen-X.