augustine medical
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offset by the reduction in margin. The current market opportunities are the household painters in the DFW area and the professional painters in the non-DFW areas, with the threats being the national distributors/stores catering to those same markets. As a result, maintaining the status quo is not an option. Instead, a combination of increased advertising and pressure sales, while maintaining premium pricing, should be implemented to capture the additional buyers in these markets.
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