amazon.com
Marketing Outline
I. Current Situation
A. Current Goals and Objectives
1. Improve customer relationships
2. Expand products and services
3. Expand overseas
4. Expand partnerships
5. Profitability in every Amazon.com business
B. Current Strategies
1. Partnerships
2. Media and target advertising
3. Affiliate program
C. Current Policies
1. Privacy
2. Pricing
3. Return
II. SWOT Analysis
A. Strengths
1. Leading online bookseller
2. Leading online music retailer
3. High profile online partnerships and alliances
4. Strong market position in non - media products
B. Weaknesses
1. Buying products online is …
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…mouth, the usual Amazon.com advertising strategy. We predict that with e - books running at a cost of 3 - 7 dollars, we forecast revenue of about 750 million dollars within the first three years. These estimates may be conservative, the e - book industry shows great potential. It is a smart choice for Amazon to get into this business. This is the next step necessary to keep Amazon.com technologically updated. (Gates, 2000), (Hawkins, 2000)
The third imp
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