Visual Advertising
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…ads are targeted at someone who esteems running very highly in life. Each ad of the series showed an athlete putting her training above everyday tasks of answering the phone, checking email, or receiving a fax. According to the New Balance web site, the company has spent $13 Million on print and television advertising. Obviously their effort has not been as effective as Nike, but the company relies more on the grassroots advertising and product quality.
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