Usage of the Internet
USERS OF INTERNET
Nielsen Media Research, which began studying Internet usage in
1994, reported that in 1995 40% of Americans over the age of 12 had
access to computers. (Nielsen Media Research, July 1996) 10% of
Americans over 16, were online at that time. In their most recent
survey, taken in December 1996 and January 1997, Nielsen reported
that 23% of Americans over 16 are now Internet users, an amazing
rate of growth. At least 50.6 million Americans are now online,
according to Nielsen. (Associated Press, March 13, 1997) "…
Is this Essay helpful? Join now to read this particular paper
and access over 480,000 just like this GET BETTER GRADES
and access over 480,000 just like this GET BETTER GRADES
…other day, and 50% use it at least
weekly. About 15% of Internet users have purchased goods online.
"Items most frequently purchased include entertainment items such
as books, CDs, tapes and videocassettes (32%), [computer] hardware/
software (21%), and airline tickets (14%)." Travel purchases in
general, including airline tickets, hotel reservations and car
rentals, account for 31% of all Internet spending, according to
Nielsen. (Ibid)
Works Cited
1. Adhost Client Services at http://adhost.com/service. html,
1997.
2. Anderson, Christopher, "The Accidental Superhighway," The
Need a custom written paper? Let our professional writers save your time.