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Introduction Tyson Foods, Inc., is the world's largest fully integrated producer, processor, and marketer of poultry-based food products whose strategy is to "Segment, Concentrate, and Dominate." The firm is vertically integrated (with seven specific levels of activity), contains numerous subsidiaries, has achieved successful acquisitions, operated in a competitive environment that is heavily regulated and scrutinized, and financially stable. At issue herein is the question of how Tyson can continue to enjoy competitive advantages over its …

…would serve as an operational base) and Latin America/Pacific Rim (where the firm is already well-established. 3. Enhance its research and development efforts in terms of value-added and processed poultry products to capitalize upon the firm's established record for high quality and innovative product lines. 4. Expansion of its food service operations, where the firm has an excellent service and price protection policy and program, while also increasing sales of poultry meats to other value-added producers.