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Ideas are the lifeline of an organization. Without them it will not develop and improve its products, services and processes, but you can be sure that its competitors will. Such organizations will not survive for long. Strangely, a good idea is no better then a bad idea unless it is implemented. This is the root of the matter. Things don't just happen, people make things happen. That's why people are an organization's most important resource. …

…also work in an individual setting. Overall brainstorming can be fun and productive at the same time if the rules and processes are followed correctly. The widest and most creative range of ideas will then become your end result. References: Bernbaum, M. (2000). The Human Rights Education Handbook. Retrieved May 16, 2006, from http://www1.umn.edu/humanrts/edumat/hreduseries/hrhandbook/methods/1.htm Lewis, R. (2004). Brainstorming. Retrieved May 16, 2006, from http://www.dos.uci.edu/publications/guides/b3.html