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To Make Persuasive Advertisement Advertising is the act of marketing products. For years, value of advertisements have increased because people want to know a lot about what they will buy. Consumers always want lots of choices because quality and choices are parallel to each other. Depending on the development in advertising, the varieties of techniques have increased. Because of these reasons, advertisements include many kinds of techniques, in order to analyse some of these techniques, …

…On the contrary, the second one, which is about Mint Skittles, can be regardedd as ethical because it only gives desire for freshness. In the advertisements above , many techniques have been used. For example, the advertisement employs transfer, metaphor, similarity, emotional words, consistency and visial appeal methods. The second advertisement includes metaphor, direct address, repetition and visual appeal. It can be seen from these 2 advertisements that advertisers should make persuasive advertisements to sell their products.