The marketing implication of the online banking in Malaysia
Date Submitted: 09/10/2006 01:14:51
Category: / Business & Economy / Marketing and Advertising
Length: 14 pages (3749 words)
Category: / Business & Economy / Marketing and Advertising
Length: 14 pages (3749 words)
Introduction
Malaysians are beginning to realize the convenience of online banking and investing, despite the fact that online banking trends in Malaysia are still at its infancy stage and most revenues come from corporate banking clients. With the increase in awareness and education of the general public, banks are beginning to view the online channel as a positive step to decrease costs and increase revenue by reducing staff and branch networks.
The four states, which …
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…Law. Vol. 15, No.10, pp250-256.
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