The M&M's Candy (division of Mars, Inc)
The M&M's Candy
(Division of Mars, Inc.)
M&M's brand of chocolate candies was created in 1940 in New Jersey and first it was a
part of Mars, Inc. The name of the candy stands for the founders of the company: Forrest
Mars (son of the founder of Mars, Inc.) and Bruce Murries (son of former president of
Hershey, Inc.).
At that time there was no air conditioning in stores and people stopped buying chocolate …
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…sorce #3 (see below) "the candy industry is highly concentrated", but
M&M's is still on the Top 10 Chocolate Brands list. Even though the competition from other
companies is increasing, M&M's remaines one of the most popular brands all over the world.
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**Bibliography**
sorces:
1. Encyclopedia of Consumer Brands, Vol 1
2. Top Sellers, USA, Molly Wade McGrath
3. Encyclopedia of Major Marketing Campaignes, Thomas Riggs, editor
4. American Style, Richard Sexton
5. M&M's official website, www.m-ms.com
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