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The car industry environment is very complex due to the large number of product markets, buyers, suppliers and customers, which spread across the globe. As such, it has often been described as "the industry of all industries". There are various forces that influence this environment. Hence, this report analyzes some of the political, economic, socio-cultural and technological trends, key to understanding their impact on the industry, with particular reference to the Western European market. First, …

…of the global car industry poses many challenges. Hence, a segment wise analysis helps to understand the nature and impact of the various forces. The industry is a major contributor to any country's economic activity. The analysis reveals that the most important forces impacting the industry are technological and political. Hence, it is necessary to take the effects of these two forces into consideration, while formulating any strategy in this industry. 1 Please see Appendix Page 1