The Advertised Life According to Vanderbilt
Date Submitted: 12/13/2001 23:16:50
Category: / Society & Culture / People
Length: 5 pages (1247 words)
Category: / Society & Culture / People
Length: 5 pages (1247 words)
The Advertised Life According to Vanderbilt
In Vanderbilt's The Advertised Life, he argues that in our culture, full
with traditions and values, has assimilated to consumer culture, which is
full of marketing persuasion and buying trends. The idea of freedom of
choice, where one can make a decision for oneself without any biased
third party, is long gone. The modern version of freedom of choice is in
which the individual can only between "Brand A" …
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…es present a solution to this marketing madness.
Vanderbilt's purpose in this article is to give the reader a sense of
awareness to what is occurring in the world. Hopefully with awareness,
the consumer will change the outlook they posses towards advertisement.
When this occurs advertisers and the consumers can create a respectable
balance of advertising to the consumer with new aspirations. Consumers
will be "tolerant of advertising because it will be appropriate and
customized". (142)
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