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Text Analysis The three advertisements I have chosen come from the Australian newspapers issued on April, 2004. These three slogans are currently used in advertisements for automobiles: "Oh what a feeling!" (Toyota) "Move your mind" (Saab) "The Relentless Pursuit of Perfection" (Lexus) These three slogans combine with picture used, the position of different parts of the advertisement and color designed is make the differences in qualities of the car and to the choices of the audience. …

…intended to draw attention to one or more aspects of a product. Normally, they make claims about the product being of high quality, offering good value, or providing a specific and important benefit to customers. The most effective slogans are short and memorable. The goals of adversetising is to make consumers feel "good" about the products or about their interest in the products. It makes the buyers feel either a desire or a need for.