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Television - In Living Color Everything people eat, wear, or use is pushed at the public through commercial advertising. Whether it is the fertilizer that the farmer chooses to put on the vegetables he grows, the clothing that is chosen at the department store, or the pen to write a report, it has been advertised. Advertising occurs even in the packaging of a product. From the colors the manufacturer chooses to use on the wrapping, …

…and more time to expose their products. Compared to the television ads of the past, advertisers are having to work much harder in order to impress perspective buyers to purchase their products. But, because of the ability of television to saturate a product because of the time spent in front of the set, to target a specific audience and to hit the viewer on both "ends" (auditory and visual), their hard work will pay off.