THEORIES OF SELECTIVE ATTENTION
Kahneman and Treisman (1984, p.55) have succinctly described the main disagreement between early selection and late selection theories of attention: 'The classic question of attention theory has always been whether attention controls the build-up of perceptual information, or merely selects among the responses associated with currently active percepts.' Early selection theories hold that attention serves to select which one of a number of stimuli will be further semantically processed and stored in long term memory.
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