Summary - Quirke: Communicating for Change (Managing Corporate Communicastion)
Date Submitted: 09/10/2006 05:07:14
Category: / Social Sciences / Sociology
Length: 6 pages (1746 words)
Category: / Social Sciences / Sociology
Length: 6 pages (1746 words)
Quirke: Communicating for Change
- the pace of organisational change is accelerating.
- organisations' cultures can provide a competitive edge. (invisible issues, values)
- poor communication is the main barrier to achieving change.
- managers are often under the wrong assumption that they must 'drive' change and make it happen.
- people like to be in control of their environment and any change is a threat of that ability.
- the less power you have
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Tab/>Dialogue
5.Commitment
·<Tab/>Senior management
·<Tab/>Willingness to listen and talk less
·<Tab/>Team problem solving
·<Tab/>High level of interaction
·<Tab/>Informal format
àwhen moving up on the escalator, more face-to-face communication needed.
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