Subliminal Messages, Do They Work?
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…drink Gatorade, I can become a great a basketball player as Michael Jordan!!!" Now when you see something like Jerry Seinfeld with American Express, they want you to think, "If somebody so prestigious and successful as Jerry Seinfeld loves American Express, than it MUST be a great card to have!" Besides the less obvious, there is simply the fact that these companies want a famous celebrity to present a product, rather than some common person.
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