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With the overload of information and data today, the many choices and options for customers in their product selection has resulted in a marked dependency upon simplicity and organizational effectiveness. The demand for quality and customer service is high in today's society. In order to achieve a competitive advantage, a company must implement certain initiatives in their training and development process. After a company sets their goal, they formulate a strategy in which to accomplish …

…resources for this interrelationship between departments can become possible. Resources such as e-mails and websites allow for employees to retrieve information for solutions to any questions when they arise, either from data bases or other employee's in different departments. Companies are now relying on training and development programs that will initiate an understanding for the companies systems and create a self-motivated creativity that equips associates to better serve the consumer in a customer concentrated market.