Strategic Marketing Planning
Date Submitted: 09/10/2006 00:44:45
Category: / Business & Economy / Marketing and Advertising
Length: 12 pages (3330 words)
Category: / Business & Economy / Marketing and Advertising
Length: 12 pages (3330 words)
This write-up attempts to review what authors have written specifically on strategic marketing process; particularly their approach and personal philosophy vis-à-vis this concept. Within the various approaches, it looks at the respective purpose and structure. Then onwards provide an analytical perspective on the SWOT analysis which seemingly, marketing gurus and authors embrace in their strategic plan in today's market environment.
Review: Strategic Marketing Plan
Doyle (2002) explains strategic marketing plan is concerned …
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…ebusinesstactics/wpn-8-20040412ConductingaProperSWOTAnalysisGoingBeyondtheBook.html
Hiebaum, K. 1997. 'Strategic Marketing Planning. Theoritical and Practical Concept.' [Online]. Available: http://www.monografias.com/trabajos15/strategic-marketing/strategic-marketing.shtml [1997
Koch, A. J. 2000, 'SWOT Does Not Need To Be Recalled: It Needs To Be Enhanced'. [Online]. Available: http://www.westga.edu/~bquest/2001/swot2.htm [2001]
Net MBA, 'The Strategic Planning Process'. [Online]. Available: http://www.netmba.com/strategy/process/
Quick MBA 2004, 'SWOT Analysis'. [Online]. Available: http://www.quickmba.com/strategy/swot/ [2004]
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