Southwest Airlines, case study
Date Submitted: 09/10/2006 01:43:41
Category: / Business & Economy / Marketing and Advertising
Length: 5 pages (1343 words)
Category: / Business & Economy / Marketing and Advertising
Length: 5 pages (1343 words)
1. What are the SWA mission, vision and goals? Are they well defined?
<Tab/>Southwest Airlines is dedicated to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. As stated from their web site. Southwest Airlines (SWA) began June 18, 1971; SWA first operated its first routes between Houston, Dallas and San Antonio. Rollin King and Herb Kelleher founded the company, there goal was to …
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…up against some benchmark that requires us to make a major decision we review our strategic definition of the airline and decide whether we depart from it. Southwest Airlines is in a very strong position and all its activities suggest that it will stay in this state for a long time to come.
RESOURCES
Web site www.iflyswa.com<Tab/>
(text book)
(wright amendment)
Web site http://www.yenra.com/southwest-airlines
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