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Southwest Airlines SWOT analysis <Tab/> Southwest Airlines is the fifth largest airline company in America, operating more than 2,700 flights per day and carrying over 64 million passengers a year to 58 different cities all over the United States. Southwest Airlines has many competitive advantages which have helped it dominate its industry, and while being successful, there are still areas where Southwest can improve performance. The low cost segment of the airline industry is …

…another terrorist attack will forever loom in the minds of all travelers. This increased threat must be met with tighter security which will again raise costs and lengthen traveler's wait times. <Tab/>Southwest Airlines is a terrific company that has been striving on its fundamentals and will only continue to grow. Since revolutionizing the industry Southwest has proven it has the staying power to be the leader in domestic air travel.