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Throughout history, it has not been unusual to find people trying to alter their body to what the society has shown as being the in thing. A somewhat outrageous fashion for African Americans during World War Two was using bleach to lighten ones dark skin. The main source of where they got the idea was through advertisements, and crafty marketing by businesses. In Africa, beautification of the hair and body was ritualized and had meaning, …

…were cautiously worded to remind the blacks of stereotypes and promoted a negative connection with natural blackness. Consequently many Black women and Black men have mutilated their bodies and have even died because they used products, containing harsh chemicals. Fashion has such an impact on our society that it is not unusual to hear how a group of people could be persuaded into thinking that they should change the color of their skin. ------------------------------------------------------------------------ **Bibliography**