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Social learning theory focuses on learning that occurs within a social context. It considers that people learn from one another and includes such concepts as observational learning, imitation and modelling. Albert Bandura is considered the leading proponent of this theory. Social learning theory is in part an extension on operant principles with the most notable difference being the role of cognition. Social learning theory holds that behaviour can not only be learnt through direct experience …

…family and is likely to be engaging in self punishment for the crimes by saying things like 'I'm hopeless, ive stuffed up again'. It is also possible that Sam may feel a sense of pride for being able to obtain goods and provide for his family so he may have engaged in self reward telling him self that he did well and possibly misrepresenting the consequences by thinking he was just providing for his family.