Rhône-Poulenc (A) and (B)
…
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…ng their Health division.
R-P can afford to take risks in international markets. They have the comfort of having the leading market share in their own country (worth $3.8 billion in '91) and more importantly, since R-P is a national institute of France, it has the financial backing of its government to support it through rough times.
* note: the rate of exchange of the French Franc in 1991 was .1984 cents to the U.S. dollar.
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