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Reflect.Com: Personalizing Beauty Introduction Every woman has dealt with the trauma of going to a cosmetic counter, choosing a great shade of lipstick and bringing it home just to find that it "looked better in the tube." With the introduction of the new and innovative cosmetic companies on the Internet, this ordeal has become a trend of the past. The company Reflect.com offers a customizable line of cosmetics, fragrances, hair care, skin care, …

…Reflect states " One of the biggest challenges we'll have as a site is communicating to the consumer the revolutionary nature of Reflect.com. All the other retailers are just malls online." (Reflect.com) I believe this to be true. Many of! the sites offered on the Internet boast the same products. Reflect is truly unique and revolutionary. I believe that Reflect is going to be an Internet merchant that will continue to grow. ------------------------------------------------------------------------ **Bibliography**