Preston Tucker
Date Submitted: 07/02/2004 05:32:52
Category: / Society & Culture / People
Length: 2 pages (493 words)
Category: / Society & Culture / People
Length: 2 pages (493 words)
Tucker: Man And His Dream
Preston Tucker was man who revolutionized car design in the late 1940s, only to have his innovation squelched by the "big three" automakers in a legal battle between him and powerful political lobbies. The movie follows a trend very similar to what may still occur today, when dealing with marketing and mainstreaming an innovation.
Tucker faced several hardships that point towards market barriers that need to be identified and analyzed …
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