Pixar's use of Information Technology
Executive Summary
Since its humble beginnings with productions of "Mickey Mouse" and "Felix the Cat" in the early 1920's, the animation film industry has exploded into a multi-billion dollar industry that continues to flourish as directors are able to push the boundaries of reality like never before. The primary focus of the industry has evolved from simple cartoon drawings put to film for entertainment to elaborate computer generated images that not only produce animated films …
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…Buyers HIGH MODERATE
Buyers given many options for film entertainment to choose from; audiences educated and continually seeking better, improved computer animation and effectsDelivers the high-end on fully-computer animated, feature-length theatrical movies, keep usurping previous graphic accomplishments through enhancing own technology
Intensity of Rivalry HIGH HIGH
Fast moving technology, product differentiation hard and dependent on expanding animation acumen and software, always seeking best effects and "wow" factorThree major competitors, several small CG special effects firms
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