PS2, Xbox, Gamecube
How do the producers of the three main home consoles target their audiences?
Microsoft, being fairly new to this market, have pulled out all the stops to try and out sell the PS2 and Gamecube. Their marketing campaign was very controversial not only the TV adverts but also magazines and billboards.
The most talked about (and most complained about) is a TV advert which was put on air for the release of the Xbox and …
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