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Marketing Case Study Oakland Community College Introduction Oakland community college is the largest institution of its type in Michigan. It offers degrees and certificates in more than 90 career fields and university transfer degrees in business, science and liberal arts. It is community based and publicly funded institution. It has open admissions policy; student centered instruction and flexible curricula. Marketing Strategies Organizations increasingly have to be market-driven and customer focused to compete effectively in the future. …

…mentioned ways to determine and improve various ways to attract variety of students for enrollment. Providing what consumers need at an increasingly lower prices to establish long-term customer relationships in a profitable manner wherever these customers may be in the world, often requires working with other organizations, employing new technologies in new and different ways, and being sensitive to social and ethical considerations. The combination of good teaching and easy accessibility gives customers real value.