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Summary: SR&J bookstore is now exploring the possibility into expanding into the e-commerce world. Currently we have a small side business that produces gift baskets for special occasions. Although this store is doing quite well at its current location, we fell that the opportunity to expand nationally and globally can take this portion of the business to new heights.
The need for research into this business venture is great. Here are just a few …
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…ount of time to process and fill orders received. The simpler aspect of the virtual storefront is the lack of contact with customers. Dealing locally, we must come in contact with the customer face to face. However, with the virtual store, orders can be taken and delivered without ever meeting the customer. Complaints themselves could be handled over the Internet, but as our customer policy stated the customer can contact by phone.
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