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Nike versus Reebok

Date Submitted: 09/10/2006 01:14:24
Category: / Recreation & Sports / Outdoors
Length: 3 pages (874 words)
QUESTIONS: 1-What demographic and social and cultural trends in the U.S. and globally, should manufactures of athletic footwear recognize as they design their future marketing strategies? 2-Is it wise for a sneakers company to center its marketing strategy on a brand image built around endorsements by well - known athletes? 3-Which product-market strategy or strategies would you suggest that Nike pursue in order to maintain its leadership of the sneakers market? 4-What product - …
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…such as New Balance). This will make the company compete with Nike and other firms. b- Produce sneakers in the low-wage countries (like Asia) to reduce the production cost and to offer "low price, high quality". c- Improve the packaging by creating a better design, also giving warranties with every sneaker to satisfy the client. These factors will lead to increase Reebok market share and it will help her to challenge Nike in market footwear.
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