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Mergers or acquisitions have become a norm for companies aiming at growth. Various companies resort to mergers and acquisition, to form strategic alliances. In majority of cases, the underlying reason for these is to guarantee long-term sustained achievement of "fast profitable growth" for the business. In today's competitive world, it is important for various companies to keep up with a rapidly increasing diversified global market and increased competition. In order to gain competitive advantage it …

…lack of pre merger planning and non-transparent negotiations resulting in shocks for merged company. Most of all there was a total lack of post-acquisition integration strategy resulting out of poor management. The most important attributes for the managers are honesty; sensitivity, competence and willingness to share with the target staff the benefits of acquisitions. These are the most important contributors to success of acquisitions, which were sadly lacking in case of BMW acquisition of Rover.