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Nowadays, one of the most traditional ways to get the information across is by the means of mass media. Every little thing and decision in our daily lives someway relies on the information that we receive over the mass media channels. There are many types of mass media, including but not limited to Radio, Television, Internet, billboards on the side of the road, etc. These all are different kids of appearances that mass media takes …

…in. However, this function cannot be effectively achieved without utilization of the "narcotizing dysfunction" and usage of the "opinion leaders", whose task is the creation or enforcement of existing stereotypes and ideology. Combined together, this machinery allows mass media to effectively shape the understanding of the world of the common audience members, thus slowly affecting the world and changing it towards the goals set by people who exercise the control over the mass media means.