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Mass Customization at Lutron Electronics Keywords identified: competition, innovation, specialization, quality, market share, standardization, modularity, customization, economies of scale, economies of scope, commonality, responsiveness, consensus. With this paper, the authors are trying to depict how Lutron Electronics transformed itself from a one office company to the giant it is now, by realizing the benefits that could be reaped from moving towards mass customization. As time moved on and people started realizing that the mass production …

…a very poor job to highlight information systems used by Lutron to make the mass customization process work except mentioning about a website for customer interaction at the design level. In the end I identify the mantra for this paper as the engineering development for the innovative lines that are built on common product architecture, capitalizing on existing design investments and streamlining production requirement with the customer demand and expectations always in focus. Concept Map