Marketing strategies Sealed Air VS. Gafcel.
Date Submitted: 09/10/2006 00:56:36
Category: / Business & Economy / Marketing and Advertising
Length: 18 pages (4879 words)
Category: / Business & Economy / Marketing and Advertising
Length: 18 pages (4879 words)
1. PRELIMINARY REMARK
No preliminairy remark
2. SUMMARY
The protective packaging market is becoming more competitive.
Sealed Air company is encountering a growing number of competitors in its field. Similar or alternative systems are now proposed against those of Sealed Air. These new systems are often cheaper but as argued by Sealed Air less effective concerning the protection they offer and therefore less cost-effective.
A new company (GAFCEL) has entered the market with an uncoated product and …
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…customer through the appropriate distributor.
Sealed Air Group will set up tailored-made programmes for each country according to the buying mentalities, the purchasing habits and specificities of each country .
Sealed Air Group is fully aware that key success factor of its above strategy is the distributor network : Sealed Air Group will build up loyalty with the key distributors through exclusivity, special incentives, special events and higher commissions, in the US and even more across Europe.
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