Marketing planning.
Date Submitted: 09/10/2006 03:10:03
Category: / Literature / European Literature
Length: 11 pages (2994 words)
Category: / Literature / European Literature
Length: 11 pages (2994 words)
INDUSTRY PROFILE
The Soaps and Detergents Industry is characterised by a number of small scale manufacturers at one end of the spectrum and large MNC's at the other end. Like many other countries in the world, two players dominate the Detergents market with the rest being small or marginal players in the overall market. In India, as seen in the pie chart, the detergents market is dominated by Nirma and Hindustan Lever. The market for …
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…detergent and as 21% of its revenue is generated from different versions, it has tremendous growth potential.
REFERENCES:
1.<Tab/>www.agencyfaqs.com
2.<Tab/>www.blonnet.com
3.<Tab/>www.economictimes.indiatimes.com
4.<Tab/>www.hll.com
5.<Tab/>www.indiainfoline.com
6.<Tab/>www.nirma.co.in
7.<Tab/>www.mediatreks.com
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