Marketing management and strategy for Myer comapny. Nick HSU
Date Submitted: 09/10/2006 01:48:22
Category: / Science & Technology / Transportation
Length: 14 pages (3724 words)
Category: / Science & Technology / Transportation
Length: 14 pages (3724 words)
1.0<Tab/>INTRODUCTION
The following report describes and analyses Myer's generic and distinctive marketing strategies, as well as providing accurate industry, competitor, market, and SWOT analysis'. Evaluation of Myers' marketing strategy is conducted, thus analyzing the strengths and weaknesses of the strategy. Finally the report recommends possible future courses of actions available to Myer, in order to improve profits and prevent mistakes in the future.
2.0<Tab/>BACKGROUND OF …
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…with recommendations for improvements of the Myer marketing strategy. These include increasing advertising of its price promise, taking advantage of its competitor's closing, and concluding its food store operations. As well known Myer makes its stores seem accessible to a wider market segment, and they should increase the high classes consumer by provide or create its own private product with prestigious brand image. Increasing its customer relationship management, and its online strategies is also recommended.
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