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Marketing and retailing is becoming a more and more complicated process with the evolution of consumer groups, and by applying demographics to this process, has helped marketers and retailers become more efficient. Demographic information and analysis have become essential to identifying, locating, and understanding the diverse consumer groups that form markets for goods and services. Demographic data is necessary to link products and services to consumer needs, and that is why applying demographics to marketing …

…expanding field that is reaching into areas like marketing and business, and it is becoming more and more of an integral part of the marketing process all the time. Places like New York City are perfect examples of how a diverse demography can alter marketing techniques and how important demography has become in the business process. By applying demography to marketing, businesses are now optimizing their profits and have more marketing success then ever before.