Marketing Research Review - Discuss the relationship between marketing research and marketing strategy and tactics.
Date Submitted: 09/10/2006 00:36:49
Category: / Business & Economy / Marketing and Advertising
Length: 3 pages (871 words)
Category: / Business & Economy / Marketing and Advertising
Length: 3 pages (871 words)
In Taiwan, the Chinese have a tradition on the first day of the seventh lunar month, or what's call Ghost Month. This is when the gates of hell open wide and the spirits are allowed a month of feasting and revelry in the world of the living . The Eastern societies try to appease the dead, rather than trying to reject the dead, by inviting the ghost into the world of the living. The Taiwanese prepare …
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…the year. In addition, Kimberly-Clark's share of the NT$6000 million market (US $18 million) increased by 14 percent during the month. Kimberly-Clark is now looking at ways to roll this program into other Asia markets.
References:
http://www.lyberty.com/encyc/articles/ghostmonth.html 3/30/05
http://www.sinica.edu.tw/tit/festivals/1096_Ghosts.html By: Cliff Vost 3/30/05
Communication World May-June 2004, Case in Point: Campaign Turns to "Ghosts to Rally Paper Towel Sales in Taiwan" by Darren H. Burns
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