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Claudia Marketing December 11, 2004 Marketing was born in the 1950s and can be characterized as the new psychological approach of making profit. Centering on the customer's importance, this new approach tries to offer the product at the right place, time, and price. Concentrating on Market-driven businesses, where the focus is the customer, all departments of the company are focused on their satisfaction. In trying to match their Marketing Mix with the customer's criteria, investing in research, …

…attention given as an individual rather than a mass has a greater impact on the psyche and the feeling of importance. In today's fast paced world, however, time to convene with a card sales force is not a priority. A product line retailer, concerned with in profits more so than personalization, would rather enter a customer's domain either through mail or internet. Technology now allows for great personalization and is available at the customer's whim.