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Marketing Mix Marketing is the management and social process of identifying, anticipating and satisfying the needs of present and potential customers whilst making long-term profits. The choice of marketing techniques may vary in the marketing of services from the marketing of products, but the basic principles and concepts of marketing are equally important and relevant in both. Successful hospitality marketing regards the customer as the focal point of business. In the hospitality business, selling is …

…impact on another. For example, a product change may affect the price of the product. It may also change the positioning of it in people's minds, or even bring different people into the market. It will certainly require promotion, and may even need a separate distribution or place of sale. Similarly, a new target market will necessitate a new strategy for each of the elements involved in the marketing mix, and consequently require different tactics.