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<Tab/>Marketing is the analysis of customers, competitors, and a company. Marketing is deciding on targeting the most profitable segments. Marketing is also positioning your products, and then doing what's necessary to deliver on that positioning. You can deliver on positioning by using marketing tactics such as branding, advertising, and communicating via e-mails, and letters. Marketing tactics alone will not get you where you want to go, however marketing tactics along …

…Next is maturity, the products that survive the earlier stages tend to spend longest in this phase. Sales grow at a decreasing rate and then stabilize. Lastly is the decline, this is where there is a downturn in the market. For example more innovative products are introduced or consumer tastes have changed. There is intense price-cutting and many more products are withdrawn from the market. <Tab/> <Tab/>