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Marketing in practice Individual report Market opportunity for Tesco. Tesco is an established retailer selling both food and non-food items. As can be seen from research Tesco clothing brands are the fastest growing in the UK. Sir Terry Leahy believes the skies the limit in terms of growth. He said: "Clothing has more than doubled in three years. It's a very profitable part of our business, but within the mass of Tesco it's only low …

…Tesco will be entering a new market one of the most important things for them to do will be to determine who their competitors are. The Market is new to Tesco; however their competitors already exist and have a share in the market. The Market that they are entering in becoming increasingly competitive and for Tesco to achieve a sustainable market share they must constantly aware of competitor activity to keep abreast of the competition.