Market Research Phases- This paper defines the research process and data collection needed to lauch a new product.
Date Submitted: 09/10/2006 00:47:26
Category: / Business & Economy / Marketing and Advertising
Length: 4 pages (1006 words)
Category: / Business & Economy / Marketing and Advertising
Length: 4 pages (1006 words)
Business Research Project: Sony Ericsson Mobile Phone
The research question for this research project will be "is it the market potential of the games available, the interface and interaction components or the product itself?"
Research Objectives
From the research question, the research objectives can be defined. There is a need to understand the link between the games available, the interface and interaction the user has with the product and the aspects of the product itself.
…
Is this Essay helpful? Join now to read this particular paper
and access over 480,000 just like this GET BETTER GRADES
and access over 480,000 just like this GET BETTER GRADES
…is important to note the importance of using quantitative as well as qualitative.
Quantitative research can look into a much larger sample and gain a wider knowledge of the market. It is deeply fixed with numbers and statistics, which enable efficiency when translating the data into graphs and charts and ease of understanding. The data from quantitative can be incorporated into a decision support system to aid in decision making and using 'what if' analysis.
Need a custom written paper? Let our professional writers save your time.