Management Case study- Can we wire the Avon ladies
Date Submitted: 09/10/2006 06:07:28
Category: / History / European History
Length: 5 pages (1349 words)
Category: / History / European History
Length: 5 pages (1349 words)
1. What is your recommended internet strategy for Avon product?
The internet was more popular using in sales strategy. Actually, it's not only fast way to close customer but also changing their management policy to match new environment and competitiveness. Even in Avon, they have to fit tidal current. They must develop and respond to new technology, new type of business and new people in the form of employee and customer.
1.1 Mix bricks and clicks.
"The …
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…The Avon need keep improve their online sales. It is a new sales mode in the market. More and more company chooses online sales to become more rivalrous company. Furthermore, we still encourage Avon lady to use online sales make more profit. Avon ladies stand for company image. "98% profit lie on Avon ladies."(From case) On the other word, Avon ladies control most of customer. The online sales help them increase productivity and competitive advantage.
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