MEDIA
…
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…model):
Media Output  directly influences the individual  who responds with views on or may even act out
the influence
Opinion Leader approach:
Media Output  influences the individual  who responds with views
Audience selection approach:
Media Output  filtered out by  Individuals values and ideas, then own then
own ideas and opinions are formed.
The Cultural view approach (the Drip effect):
Media Output  creates an environment which attitudes and values of the individual develop  SEX
 VIOLENCE
 POLITICS
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