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In Free Culture by Lawrence Lessig, he discusses how big media has leveraged technology and the law to control people's imaginative creativity and culture. He says the control is moderated by four modalities, which each have their own impact on the individual. Architecture, one of the modalities, is one of the more powerful modalities in the internet age due to cyberspaces impact on communication. <Tab/>The model Lessig uses to explain …

…a lot of people the norms modality helps to push out law too. This puts a lot of power in the hands of the individual, where it should be, and out of the hands of big businesses. <Tab/>Lessig's use of architecture as not only a defining point of cyberspace but also as an aid helps the reader in understanding how cyberspace has impacted the individual in this day and age.