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Deviance, like beauty, is in the eyes of the beholder. There is nothing inherently deviant in any human act, something is deviant only because some people have been successful in labelling it so. J. L Simmons The definition of the situation implies that if you define a situation as real, it is real only in its consequences. INTRODUCTION Labelling theory, stemming from the influences of Cooley, Mead, Tannenbaum, and Lemert, has its origins somewhere within …

…A. (1972). The Poverty of the Sociology of Deviance: Nuts, Sluts and Perverts. Mead, H. G. (1962). Mind, Self, and Society: From the Standpoint of a Social Behaviourist. Chicago: University of Chicago Press. Pfol, S. J. (1994). Images of Deviance and Social Control: A Sociological History., 2nd ed. New York, NY: McGraw-Hill. Ritzer, G. (2000). Sociological Theory, 5th ed. McGraw-Hill Schur, E. M. (1971). Labelling Deviant Behaviour: Its Sociological Implications. New York, NY: McGraw-Hill Simmons, J. L (1969). Deviants. Berkeley, California